Preview Mode Links will not work in preview mode
The Soda Podcast brings forward different voices and perspectives to help find a common ground to solve the problems that many are facing when it comes to good data. This is a collection of conversations focused on data, and the tools, technologies, methodologies, and people that use it every day. 
The series now available is ‘The Data Dream Team’. Hear guests in conversation on the new approach needed to align how an organization and its people should be structured and organized around data. Visit for complementary content and resources.

Jul 9, 2022

The first guests in conversation with host Maarten Masschelein are Mauricio Rodrigues and Tiago Andrade from americanas s.a. 

With more than 51 million e-commerce customers and 3,500 physical stores, americanas s.a. is Brazil’s leading retail innovation platform with a reputation for exceptional customer service and rapid distribution of products. 

In this episode, the conversation is formed around americanas’ approach to data, on which its entire retail offering is built upon, which informs both the company’s ability to recommend and sell the right products to the right people, and its mission to deliver a unified commerce experience for an incredibly diverse customer base across Brazil.

Join Maarten, Mauricio, and Tiago in conversation on innovation, automation, vision, and what makes their worlds go around.